ElectraSync Inc

question 73

Multiple Choice

ElectraSync Inc., a large consumer electronics company, has divided each product in its portfolio into a separate strategic business unit (SBU) . The desktop SBU has been experiencing drastic decline in its cash flow, and its market share has also reduced to an insignificant 10 percent. This has been attributed to the low growth in the desktop market after the arrival of tablet computers and laptops. In the context of the Boston Consulting Group (BCG) growth-share matrix, the desktop SBU will be categorized under

• A) stars.
• B) question marks.
• C) dogs.
• D) cash cows.

---

Definitions:

Brain Death

A medical condition characterized by the irreversible cessation of all brain activity, used as a legal definition of death in many jurisdictions.

Vegetative State

A condition of severe brain damage in which a person is awake but showing no signs of awareness.

Coma

A state of deep unconsciousness from which a person cannot be awakened, resulting from illness or injury.

Vegetative State

A condition in which a person is awake but shows no signs of awareness due to severe brain damage.