Which of the Following Statements Accurately Brings Out the Difference

question 18

Multiple Choice

Which of the following statements accurately brings out the difference between technology enthusiasts and early adopters?

• A) While the customer segment in the introduction stage consists of early adopters, the customers entering the market in the growth stage are technology enthusiasts.
• B) Unlike technology enthusiasts, early adopters' demand is fueled more by intuition and vision rather than technology concerns.
• C) While early adopters make up the smallest market segment, technology enthusiasts make up the mass market.
• D) Firms need to communicate products' potential applications in a more direct way when attracting technology enthusiasts rather than early adopters.

---

Definitions:

Research

Systematic investigation to establish facts, gather information, and reach new conclusions.

Teamwork

The collaborative effort of a group to achieve a common goal or to complete a task in the most effective and efficient way.

Consensus

An agreement or alignment of opinions among members of a group.

Improved Acceptance

Enhanced approval or agreement with an idea, product, or change by a wider audience.