It Is Important for a Firm to Win Over the Early

question 44

Multiple Choice

It is important for a firm to win over the early majority section of the market to ensure the commercial success of an innovation because they

• A) are driven by technology concerns rather than the practicality of a new product.
• B) influence the purchase decisions of early adopters.
• C) enter into the market in large numbers, creating a herding effect.
• D) have the highest purchasing power when compared to the other customer segments.

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Definitions:

Need for Uniqueness

An individual's pursuit of distinctiveness, motivating them to stand out from others through their choices or behaviors.

Independent Fashion

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Motivational Research

A branch of social science research focused on understanding and explaining the reasons behind consumer behavior and decision-making processes.

Freudian Theory

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