Which of the Following Contributed the Most to JCPenny's Failed

question 64

Multiple Choice

Which of the following contributed the most to JCPenny's failed blue ocean strategy?

• A) failure to win legal battles against its closest competitors
• B) failure to conduct an accurate pretest in the market
• C) failure to apply the strategy to enough stores at the same time
• D) failure to combine a cost-leadership position with a differentiation position

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