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A positive relationship between vision statements and firm performance is more likely to exist when
Human Resources
Human Resources (HR) is the department within an organization that manages all matters related to employees, including hiring, training, benefits, and workplace culture.
Propagation Brief
A document or plan that outlines how information, trends, or marketing messages are to be spread across different channels or among target audiences.
Target Audience
A specific group of consumers identified as the recipients of a particular marketing message or campaign, based on various demographic, psychographic, or behavioral characteristics.
Social Channels
Digital platforms and networks where users interact, share content, and communicate, such as social media sites.
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