Smell-O-Vision Designed an Invention to Pump Odors into Movie Theatres

question 69

Multiple Choice

Smell-O-Vision designed an invention to pump odors into movie theatres.It flopped,in spite of its innovativeness.What kind of new entry strategy was the company using to penetrate the market?

• A) imitative
• B) pioneering
• C) adaptive
• D) differentiated

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Definitions:

Media Richness

The capacity of a communication medium to effectively convey information and foster understanding.

Task-Related Communication

The exchange of information and coordination efforts specifically focused on the completion and management of work-related tasks.

Probability

A measure of the likelihood that a given event will occur, often expressed as a number between 0 (impossible) and 1 (certain).

Grapevines

Informal channels of communication within an organization, often characterized by the unofficial spread of information.