Square Provides a Means for Small Businesses to Process Credit

question 29

Multiple Choice

Square provides a means for small businesses to process credit and debit card sales without signing up for a traditional credit card arrangement of monthly fees and minimum charges.It used which new entry strategy to enter the market initially?

• A) imitative
• B) pioneering
• C) adaptive
• D) differentiated

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Definitions:

Industry Trends

Patterns and general directions in which a specific industry is moving, influenced by new technologies, customer behaviors, and market demands.

Evaluation Phase

The stage in a product or project lifecycle where its performance, effectiveness, or value is assessed.

Strategic Marketing Process

An approach to creating, implementing, and evaluating marketing strategies that align with an organization's long-term goals and meet market needs effectively.

Marketing Program

A strategic plan that combines all of a company's marketing goals and initiatives into one comprehensive effort.