Desco Consulting Was Asked by a Client to Evaluate the Attractiveness

question 16

Multiple Choice

Desco Consulting was asked by a client to evaluate the attractiveness of a potential project to develop a new product line.The data provided by the client included cash flow (in dollars) ,ranking of marketability by the sales force,and ranking of different product attributes from a potential customer focus group.It sounds like Desco should use _____ to do this evaluation.

• A) conjoint analysis
• B) data envelopment analysis
• C) attribute ranking
• D) break-even analysis

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Definitions:

Regular basis

A consistent, repeated interval at which activities or events occur, whether daily, weekly, monthly, or on a similarly predictable schedule.

Spending time

The allocation of one's duration towards various activities or tasks over a period.

Interact regularly

The continuous engagement or communication between individuals or entities in a consistent and repeated manner.

Physical location

A specific geographic place or position identified by its physical coordinates or characteristics.