Why Is the Installed Base of Users of a Technology

question 38

Essay

Why is the installed base of users of a technology that requires complementary goods so important to a company's future success?

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Definitions:

Adjustment Messages

Communications intended to address and resolve complaints or disputes, aiming for customer satisfaction.

Claim Messages

Communications asserting a right to something, typically within a business context, such as claims for refunds or adjustments.

Legitimate Requests

Inquiries or appeals that are reasonable, justified, and in compliance with established norms or policies.

Acknowledgment Messages

Messages that confirm receipt or recognition of information, often used in professional communication.