The "Buyer Utility Map" Developed by Kim and Mauborgne Can

question 47

True/False

The "Buyer Utility Map" developed by Kim and Mauborgne can be applied only to consumer products.

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Definitions:

Direct Labor-Hours

The overall hours logged by employees actively involved in the manufacture of a product or the rendering of a service.

Labor Efficiency Variance

A measure used in budgeting and accounting to evaluate the difference between the actual hours worked and the standard hours expected to complete a task.

Direct Materials Purchases Variance

The difference between the actual cost of direct materials purchased and the expected (or standard) cost, used in budgeting and cost management.

Variable Overhead

The overhead costs that fluctuate with the level of production or business activity, such as utilities or materials consumed in production.