When John Vegas Contacted Dr

question 31

Essay

When John Vegas contacted Dr.House about developing a marketing plan for Gerusa,a company that uses Photodynamic Therapy to treat cancer,Dr.House learned the following facts.Mr.Vegas lived in Kentucky.Dr.House was in North Carolina.The marketing expert lived in New Mexico.The medical director lived in Germany,and the scientist who had come up with this cancer treatment lived in Russia.What type of team would work for this far-flung organization? What problems might they encounter?

---

Definitions:

Snakes

Limbless, elongated reptiles belonging to the suborder Serpentes, known for their unique method of slithering locomotion.

Session

A meeting or assembly for a specific purpose, often implying a limited duration and a defined agenda or activity.

Participant Modeling

A behavior therapy in which an appropriate response to a feared stimulus is modeled in graduated steps and the client attempts to imitate the model step by step, encouraged and supported by the therapist.

Phobia Extinction

The process where a phobia diminishes or disappears after repeated exposure to the feared object or situation without any negative consequences.