Matrix Technologies Inc

question 36

Multiple Choice

Matrix Technologies Inc.has recently developed a new personal digital assistant (PDA) .The marketing director of the firm says that the firm should not use a large sample of customers to test the market for its new PDA.Instead,it should focus on the inputs of _____,because they have the same general needs as the marketplace,but are likely to face them earlier than the bulk of the market.

• A) focus groups
• B) lead users
• C) antichampions
• D) laggard customers

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Definitions:

Sensation Seeking

A personality trait defined by the search for experiences and feelings that are varied, novel, complex, and intense, and the willingness to take physical, social, legal, and financial risks for the sake of such experiences.

Risks

The potential for losing something of value or the possibility of an unfavorable outcome.

Sensation Seeking Behavior

A trait characterized by the search for experiences and feelings that are varied, complex, novel, and intense.

Age

The length of time that a person or organism has been alive or a thing has existed.