Zeon Plus Company Requires Substantial Investment to Maintain and Expand

question 63

Multiple Choice

Zeon Plus Company requires substantial investment to maintain and expand their dominant position in the growing electronic zeonites market.In fact,this investment is often in excess of the funds that the firm can generate internally.However,Zeon Plus does have a very large market share.What type of company is this,according to the BCG growth-share matrix?

• A) Cash cow
• B) Dog
• C) Question mark
• D) Star

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Definitions:

Reducing Cost

Measures taken to decrease the costs associated with the production or delivery of goods and services.

Modernization

The process of adopting the latest technology, organizational practices, or societal norms, aiming at improving efficiency and effectiveness.

Declining Death Rates

A decrease in the number of deaths over a particular period of time, often leading to population growth.

Efficient Use

The optimization of resource utilization to achieve the maximum possible output or benefit with the least waste or expense.