The Evolution of a Global Corporation Often Entails Progressively Involved

question 67

Multiple Choice

The evolution of a global corporation often entails progressively involved strategy levels.What level has the minimal effect on existing product lines?

• A) Foreign licensing
• B) Export-import
• C) Technology transfer
• D) Direct investment

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Definitions:

Product Line Extensions

Introducing additional items in the same product category under the same brand name, often to target a new segment.

MultiBranding

A marketing strategy where a company markets multiple brands in the same product category or sector.

Brand Licensing

The authorization by the licensor to allow a licensee to use a brand's name, logo, or product for a specified period against a fee.

Private Branding

A strategy where products are manufactured and offered under the retailer's brand name rather than that of the manufacturer.