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The difference between long-term and short-term objectives is principally:
Investment Turnover
A financial ratio that measures the efficiency of a company's use of its investments in generating sales revenue.
Profit Margin
The percentage of revenue remaining after all expenses have been deducted from sales.
Return On Investment
Return on investment (ROI) measures the gain or loss generated on an investment relative to the amount of money invested, expressed as a percentage.
Investment Centre
A division or unit within a company that is responsible for its own revenues, expenses, and assets, and is evaluated based on its return on investment.
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