This Term Refers to Descriptive Characteristics That Can Be Used

question 16

Multiple Choice

This term refers to descriptive characteristics that can be used to differentiate groups of present or potential customers.

• A) Geographics
• B) Demographics
• C) Buyer behaviors
• D) Psychographics

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Definitions:

Honesty

The quality of being truthful, fair, and free from deceit or fraud in actions, speech, and beliefs.

Organizational Goals

The objectives or targets that a company or an institution aims to achieve within a set timeframe.

Theory X

A management theory suggesting that employees are naturally lazy and will avoid work if they can, implying the need for strict supervision.

Irrational Feelings

Emotions or sentiments that are not based on reason, logic, or actual experience, often leading to unpredictable or unreasonable reactions.