Why Is Ben & Jerry's Using Business Intelligence

question 44

Multiple Choice

Why is Ben & Jerry's using business intelligence?

• A) To improve quality.
• B) To create new flavors of ice cream.
• C) To improve financials.
• D) To manage distribution.

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Definitions:

Investment Opportunity

A chance to put money into ventures that are expected to yield returns or profits in the future.

Combined Margin

A financial metric that combines various margins (gross, operating, net) to provide insight into a company’s profitability.

Return On Investment

A criterion for measuring the success or financial gain of an investment, by calculating the ratio of net profit to the investment's price.

Margin

The difference between the selling price of a product and the cost associated with producing it.