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What Type of Metrics Includes Number of Prospective Customers, Number

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What type of metrics includes number of prospective customers, number of new customers, and number of retained customers?


Definitions:

Antidiuretic Hormone

Posterior pituitary hormone that affects urine formation and blood pressure; encourages water reabsorption in the kidney.

Aldosterone

Adrenal hormone that encourages sodium reabsorption by the kidney; concentrates the urine.

Bowman's Capsule

A part of the nephron in the kidney that encloses the glomerulus and where filtration of blood plasma begins in the process of urine formation.

Glomerulus

Cluster of leaky capillaries enclosed by a Bowman’s capsule.

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