The Process of Gathering Information About the Competitive Environment,including Competitors

question 32

Multiple Choice

The process of gathering information about the competitive environment,including competitors' plans,activities,and products,to improve a company's ability to succeed is the definition of ___________.

• A) feedback
• B) information
• C) competitive intelligence
• D) data

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Definitions:

Creative Imagery

A relaxation and concentration technique that aids in stress management, in which a salesperson envisions successful coping in various sales situations.

Testimonial

A statement or endorsement given by a satisfied customer about the value and quality of a product or service.

National Mining Association

An organization representing the interests of the mining industry in the United States, including corporations and stakeholders involved in extraction and processing.

Star Augers

Typically, mechanical devices that are used for drilling holes in a variety of materials, but can also refer to a specific component within packaging or manufacturing machinery for metering product.