Kevin Campbell Is an Incoming Freshman at Your College

question 58

Multiple Choice

Kevin Campbell is an incoming freshman at your college.Kevin is frustrated by the cost of books, tuition, and expenses, and he also needs to purchase a rather expensive laptop.In an effort to save money, Kevin begins a Facebook group finding other college students who need to purchase laptops.Soon, Kevin's Facebook group has close to 100,000 students.Kevin decides to collectively approach different computer companies to see if his group qualifies for a special discount.What business strategy is Kevin using to purchase laptops?

• A)Collecting business intelligence
• B)Decreasing entry barriers
• C)Purchasing a substitute product
• D)Increasing buyer power

---

Definitions:

Survivor

An individual who has experienced and lived through a challenging or life-threatening event or condition.

Mental Health Counseling

A form of counseling focused on helping individuals address and overcome psychological, emotional, or mental health issues.

Complicated Grieving

A prolonged, intense, and debilitating form of grief that interferes with daily life, distinguished from typical grieving processes.

H.R. Consultant

A professional advisor who specializes in human resources management, offering expertise in areas such as employee relations, talent acquisition, and organizational development.