___________ Make Customers Reluctant to Switch to Another Product or Service

question 2

Multiple Choice

___________ make customers reluctant to switch to another product or service.

• A) Support activities
• B) Switching costs
• C) Loyalty rewards
• D) Value chain activities

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Definitions:

Real Task

A term generally used to describe a task that has practical, real-world importance or impact.

Culture

Culture encompasses the social behavior, norms, knowledge, beliefs, arts, laws, customs, capabilities, and habits of the people in a specific group or society.

Experience

the knowledge or skill acquired by a person through involvement in or exposure to events over time.

Gender

The range of characteristics pertaining to, and differentiating between, masculinity and femininity.