The Common First Phase of Product Development Focuses on Concept

question 39

Multiple Choice

The common first phase of product development focuses on concept development.Which of the following is NOT an activity of concept development?

• A) Generation and evaluation of several competing concepts.
• B) Prototype building and testing.
• C) Selection of "best" concept.
• D) Top management approval to proceed to product development phase two.

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Definitions:

Utilitarian Needs

are needs that are pragmatic and practical, fulfilling a functional requirement rather than an emotional one.

Tangible Attributes

Physical characteristics and features of a product that can be directly observed and measured by consumers.

Motivational Conflict

A situation where an individual faces competing desires or interests, leading to indecision or difficulty in choosing a course of action.

Dodge Durango

A model of SUV (Sport Utility Vehicle) produced by the American automobile manufacturer Dodge.