Import Agents Are Typically Limited to Independent Trading Houses

question 96

True/False

Import agents are typically limited to independent trading houses.

---

Definitions:

Brands and Customers

The relationship and interaction between companies (brands) and the people who purchase and use their products or services (customers).

Relationship Marketing

A strategy designed to foster customer loyalty, interaction, and long-term engagement by providing value beyond the product or service itself.

Market Segmentation

The process of dividing a target market into smaller, more defined categories of consumers who share similar characteristics and buying preferences.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over another, influenced by positive experiences, satisfaction, and perceived value.