Which of the Following Statements Is True

question 8

Multiple Choice

Which of the following statements is true?

• A) Firms in consumer goods industries that are trying to sell to a large segment of the market generally favor a push strategy.
• B) Mass communication has cost advantages for firms in consumer goods industries that are trying to sell to a large segment of the market.
• C) Direct selling may be the only way to reach consumers in poor nations with low literacy levels.
• D) Firms that sell industrial products or other complex products favor a pull strategy.

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Definitions:

Process Skills

Abilities or competencies related to managing and executing procedural tasks effectively, such as planning, monitoring, and troubleshooting.

Reflective Listening

A communication technique in which the listener repeats back what they hear to the speaker, to confirm understanding of both content and feelings.

Durable Power

A legal document that grants someone the authority to act on another person's behalf in legal and financial matters, continuing even if the principal becomes incapacitated.

General Power

The authority granted to an individual or body to make all necessary decisions in managing an entity's affairs within its objectives and purposes.