Which Is a Major Difference Between Comparative Scaling and Categorical

question 99

Multiple Choice

Which is a major difference between comparative scaling and categorical scaling?

• A) Comparative scaling involves sorting stimuli; categorical scaling does not.
• B) Comparative scaling involves making quantitative judgments; categorical scaling does not.
• C) Comparative scaling involves putting stimulus cards in a set number of different piles assigned a certain meaning; categorical scaling does not.
• D) Comparative scaling involves rank-ordering each stimulus individually against every other stimulus; categorical scaling does not.

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Definitions:

Adaptive Selling

involves sales strategies that are modified in real-time based on the behavior and feedback of the customer.

Sales Situation

The context or environment in which a sales transaction takes place, including factors like location, timing, and the buyer's and seller's circumstances.

Customer Knowledge

The information and insights a business has about its customers, including preferences, behaviors, and needs, which can inform marketing strategies.

Sales Research

The process of collecting and analyzing data to improve sales strategies, understand consumer behavior, and enhance product offerings.