A Consumer Psychologist Must Write a Report on How Young

question 154

Multiple Choice

A consumer psychologist must write a report on how young children influence purchase choices of breakfast cereals geared to young children.What method of information-gathering would most probably be BEST to learn about this influence process?

• A) a mail survey
• B) a telephone interview with both parents and children
• C) a mall intercept study
• D) behavioral observation in a supermarket cereal aisle

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Definitions:

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Various strategies, techniques, and approaches used by educators to facilitate learning among students.

Random Assignment

A procedure in experimental designs to assign participants to either the treatment or control group in a manner that ensures each participant has an equal chance of being assigned to any group.