Which Type of Survey Would Most Probably Be BEST for Obtaining

question 72

Multiple Choice

Which type of survey would most probably be BEST for obtaining consumers' responses to a product demonstration?

• A) the mail survey
• B) the telephone survey
• C) the mall intercept survey
• D) the fax survey

---

Definitions:

Upward Social Comparisons

Comparing oneself with others who are perceived to be superior in some way, which can affect one's self-esteem and motivations.

Social Comparison Theory

A theory suggesting that individuals determine their own worth based on how they stack up against others.

Academic Self-concept

An individual's perceptions, beliefs, and feelings about their academic abilities and potential, influencing motivation and performance in educational settings.

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors, driven by the desire to fulfill a need or achieve a goal.