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Which of the following events would cause the AE function to shift upwards in a parallel way?
Production Orientation
A business philosophy focusing on the efficiency and effectiveness of the production process, often at the expense of customer needs or desires.
Marketing Concept
A business philosophy suggesting that the key to achieving organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating customer value.
Customer Needs
Refers to the desires and requirements of clients that a company aims to fulfill with its products or services.
Production Orientation
A business approach that focuses on the efficiency of production and distribution processes rather than understanding and meeting the needs of the consumer.
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