Examlex
Which of the following is false?
Product Quality
The degree to which a product or service meets customer expectations and requirements.
Advertising
An advertising message that is clearly backed by sponsorship, designed to market a product, service, or concept without personalization.
Elasticity of Demand
A measure of how responsive the quantity demanded of a good is to a change in its price.
Markup
The amount added to the cost of a product by retailers to determine its selling price, representing the profit margin.
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