It Is Important for Marketers to Reach College-Age Students in Canada

question 45

Multiple Choice

It is important for marketers to reach college-age students in Canada using social media because:

• A)college-age students are sensitive to the environment, which carries over to their media usage.
• B)only a small percentage of students check their Facebook pages.
• C)Internet advertising is ineffective with this age group.
• D)social media is the information source they use to make buying decisions.

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Definitions:

Economic Profits

The variance between total income and the aggregate of explicit and implicit costs for a business.

General Equilibrium

A state in an economy where all markets are in equilibrium simultaneously, and the decisions of consumers and producers are perfectly coordinated.

Pareto Efficiency

An economic state where resources are allocated in a way that it is impossible to make one individual better off without making another individual worse off.

Simultaneous Equilibrium

A situation in which multiple markets or economic variables reach equilibrium at the same time, with interdependencies considered.