Brand Managers Use Both Traditional and Social Media to Promote

question 44

Multiple Choice

Brand managers use both traditional and social media to promote and advertise their products; traditional media __________,while social media __________.

• A)take longer to produce and use a team of specialists; can be produced inexpensively and quickly by an individual
• B)are cheaper; are more creative
• C)are produced quickly and inexpensively by an individual; are expensive to produce and may take a team of specialists months to complete
• D)are generally accessible everywhere to those with smartphones, computers, and tablet devices; are typically produced by an individual and privately owned by them

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Definitions:

Last-in First-out (LIFO)

Last-in First-out (LIFO) is an inventory valuation method where the most recently produced or acquired items are sold first, leading to older stock being recorded in inventory.

Development Costs

Development costs are the expenses associated with the research and development of new products or services, aiming to improve or create new offerings.

Total Asset Turnover

A financial ratio that measures a company's efficiency in using its assets to generate sales, calculated by dividing sales by total assets.

Total Asset Turnover

A financial ratio that measures a company's ability to generate sales from its assets by comparing net sales with total assets.