In What Way Are Traditional and Social Media Similar

question 165

Multiple Choice

In what way are traditional and social media similar?

• A)They both require specialized training.
• B)They both rely upon contributions from established "experts" to create credibility and social authority.
• C)They both can reach either large or niche audiences.
• D)They both are relatively inexpensive or free to produce.

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Definitions:

Innovation Process

A sequence of activities that begins with idea generation and proceeds to product development, market introduction, and ongoing improvement.

Experimenting

The process of conducting trials or tests to discover, verify, or establish information or principles.

Reverse Innovation

Reverse Innovation is a concept where goods or services developed as inexpensive models to meet the needs in developing countries are then adapted for sale in developed countries.

Global Firms

Businesses that operate and serve customers in multiple countries, integrating and adapting their operations and strategies worldwide.