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T-Mobile's 2010 Holiday TV Ad Featuring Chuck Norris Unexpectedly Surpassed

question 166

Multiple Choice

T-Mobile's 2010 holiday TV ad featuring Chuck Norris unexpectedly surpassed expectations of success by becoming popular not only in the Czech network but in neighboring Poland and Slovakia as well.While this started as a __________ marketing strategy targeted at a single country,it crossed country boundaries and became a global marketing strategy.


Definitions:

Availability Heuristic

A cognitive shortcut that depends on the first examples that spring to mind when assessing a particular subject, idea, technique, or choice.

Schizophrenia

A mental disorder characterized by disturbances in thought, perception, and behavior, causing significant impairment in social and occupational functioning.

Psychological

Relates to the mind or mental processes and how they influence behavior and well-being.

Biological Factors

Elements within the biological makeup of organisms, such as genetics, brain chemistry, and physiology, that influence behavior and mental states.

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