If Facebook Was a "Closed" System of Private and Personal

question 73

Multiple Choice

If Facebook was a "closed" system of private and personal profiles,how could brand managers use Facebook in their advertising strategy?

• A)Facebook allowed companies' ads to show up in pop-up windows throughout the site.
• B)Facebook charged companies to create a Facebook Page for their brands.
• C)Facebook allowed brand managers to promote their business on Facebook separate from their private and personal profiles.
• D)Facebook charged companies when their brand was mentioned in a user's profile.

---

Definitions:

Plan Strategically

The process of defining a direction and making decisions on allocating resources to pursue this strategy.

Indirect Strategy

A communication approach where important or sensitive information is presented subtly and not as the primary message, to ease the reception or garner acceptance.

Bad-News Message

Communication that conveys unfavorable or disappointing information to the recipient.

Reader's Attention

The engagement and concentration a reader applies when going through textual content.