What Is the Best Way a Brand Manager Might Deal

question 74

Multiple Choice

What is the best way a brand manager might deal with "key influencers" during a social media attack on a brand?

• A)Respond with aggression to get them to back down.
• B)Ignore them and they will stop commenting.
• C)Undermine their credibility by emphasizing the fact that they are not "experts."
• D)Communicate directly and honestly.

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Definitions:

Testify

To make a statement based on personal knowledge or belief, under oath in court.

Written Request

A formal or official demand for something put in writing, often used in legal, professional, or administrative contexts.

Admission

The act of acknowledging the truth of something or granting entry or access to a place, organization, or institution.

Discovery

Discovery is the legal process by which parties involved in a dispute disclose to each other relevant documents and information not previously known in preparation for legal proceedings.