To Create a Successful Advertising Campaign on Facebook,a Good Strategy

question 102

Multiple Choice

To create a successful advertising campaign on Facebook,a good strategy a brand manager can use is to

• A)create ads that will appear in a specified, strategic position on every page when users log into their profiles.
• B)create and send an e-mail message to every registered Facebook user.
• C)create video ads with a funny, engaging, character spokesperson for the brand that will capture users' attention and "go viral."
• D)create ads that incorporate controversial topics like religion and politics to get Facebook users to "like" their Page.

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Definitions:

Nondirect Relationship

A relationship between two variables where changes in one variable do not lead to consistent and predictable changes in another variable directly.

One-tailed

A hypothesis test where the area of interest is only on one side of the sampling distribution, indicating either a greater-than or less-than direction but not both.

Two-tailed

A type of statistical test that considers both directions of a possible effect, looking for deviations from a null hypothesis in two opposite directions.

Nondirectional

A hypothesis that does not predict the specific direction of the relationship between variables.