If a Brand Manager Wanted to Use LinkedIn to Promote

question 11

Multiple Choice

If a brand manager wanted to use LinkedIn to promote his or her brand,the best way would be to

• A)monitor profiles for negative mentions of their brand.
• B)create a profile for their brand.
• C)use profiles of company employees for business-to-business image building.
• D)try to accumulate online "followers" for the business.

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Definitions:

Ethical Conduct

Behaviors and practices that comply with moral principles and professional standards, often guiding individuals and businesses in acting with integrity and fairness.

Self-Interest

Self-Interest describes actions or decisions motivated by personal gain, often without regard for others.

Moral Result

The outcome or impact of an action or decision judged according to ethical principles and moral values.

Utilitarianism

An ethical theory that promotes actions that maximize happiness and well-being for the majority of a population.