Within the Context of Social Media,an "Evangelist" Is an Online

question 77

Multiple Choice

Within the context of social media,an "evangelist" is an online user who

• A)is "delighted" about the brand advertised and sends messages to his or her online friends and then back to the advertiser about the joys of using the brand.
• B)tries to promote an anti-consumerist agenda to other online users, hindering the effectiveness of online advertisements.
• C)is paid by the advertisers to promote the brand's positive qualities by sending messages to his or her online friends.
• D)is indifferent to advertisements on social media networks.

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Definitions:

Personality Variables

Traits or characteristics that vary across individuals and can influence behavior and attitudes.

Predicted

Refers to the anticipated outcome or results based on observation, theory, or previous data.

Motivations

Motivations are the underlying forces, desires, or needs that drive individuals to act in certain ways and pursue goals.

Goals

Objectives or outcomes that an individual or organization is trying to achieve.