Marketers Can Use One of Two Strategies: the First Strategy

question 53

Multiple Choice

Marketers can use one of two strategies: the first strategy uses Groupon and Living Social Deals,and the second strategy uses ads in newspapers,magazines,and on TV.The difference between these two types of marketing strategies is that the first one targets consumers who are __________ and the second one targets consumers who are __________.

• A)"passive receivers"; "active receivers"
• B)an older demographic; a younger demographic
• C)wealthy; disadvantaged
• D)"active receivers"; "passive receivers"

---

Definitions:

Systematic Extermination

The deliberate and methodical elimination of a particular group of people or animals, often carried out as a policy or strategy.

Genocide

The deliberate and systematic extermination of a national, racial, political, or cultural group.

Internal Colonialism

The economic and political subjugation of the minority group by the dominant group within a nation.

Minority Group

A category of people who experience relative disadvantage as compared to members of a dominant social group, often marked by racial, religious, ethnic, or gender distinctions.