What Is the Best Way a Brand Manager Might Deal

question 74

Multiple Choice

What is the best way a brand manager might deal with "key influencers" during a social media attack on a brand?

• A)Respond with aggression to get them to back down.
• B)Ignore them and they will stop commenting.
• C)Undermine their credibility by emphasizing the fact that they are not "experts."
• D)Communicate directly and honestly.

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Definitions:

Total Assets

The sum of all assets owned by a company, including both current and non-current assets, reported on the balance sheet.