A Fixed Amount of Money Paid to the Site for Every

question 24

Multiple Choice

A fixed amount of money paid to the site for every visitor who clicks on an ad and goes from the website to the advertiser's site is referred to as

• A)online measure.
• B)cost per thousand.
• C)negotiated measure.
• D)cost per click.

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Definitions:

Signalling Value

The information that a product, service, or action conveys to others, often used in marketing to indicate quality, status, or other desirable attributes.

Linking Value

The process or benefit of connecting brands or products with consumers’ personal values, identities, or lifestyles, enhancing brand loyalty and engagement.

Use Value

The usefulness of a good or service as determined by its ability to satisfy needs or wants, as opposed to its exchange value or price in the market.

Properly Positioned

describes when a product, service, or brand is effectively marketed to appeal to its target audience or market segment.