The Actions Taken During the Evaluation Phase of the Strategic

question 28

Multiple Choice

The actions taken during the evaluation phase of the strategic marketing process include: 1) compare results with plans to identify deviations and 2) __________.

• A)find points of difference
• B)execute the marketing program
• C)correct negative deviations; exploit positive ones
• D)track sales and revenues and compare with competitors

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Definitions:

Rosenthal Effect

The general finding that the results of any experiment often conform to the expectations of the experimenter.

Masked Design

A research design where the participants do not know which treatment group they are in to prevent bias; also known as blind design.

Placebo Effect

The phenomenon where an individual experiences a perceived improvement in condition or symptoms after receiving a treatment that has no therapeutic effect.

Placebo

An inactive substance or treatment used as a control in experiments to test the effectiveness of therapeutic drugs.