A Business Hoping to Generate Large Online Sales Through Posting

question 28

Multiple Choice

A business hoping to generate large online sales through posting ads on social networking sites,but only pay when an ad actually generates a sale,should use a performance measure of

• A)"cost per action," and pay $50 for every purchase that originated from an ad on the site.
• B)"cost per thousand," and pay $0.50 for every time an ad loads, up to $100 per month.
• C)a "negotiated measure," and pay $100 to post their ad for two weeks.
• D)"cost per click," and pay $0.50 for every visitor who clicks on the ad and goes to their website.

Differentiate between the components of a proposition, such as quantifiers, subjects, predicates, and copulas.

Classify propositions according to their quality (affirmative or negative) and quantity (universal or particular).

Analyze the structure and logic behind standard form categorical propositions.

Recognize affirmative and negative propositions in different forms.

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Definitions:

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually triggers a conditioned response.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without the need for prior learning.

Conditioned Response

A learned reaction to a specific stimulus as a result of consistent pairing with another stimulus.

Systematic Desensitization

A behavioral therapy technique used to reduce anxiety or fear through gradual exposure to the feared object or situation paired with relaxation exercises.