The Greenpeace Campaign Against Nestlé Using Social Media Was Effective

question 153

Multiple Choice

The Greenpeace campaign against Nestlé using social media was effective because

• A)Greenpeace quickly agreed that Nestlé appeared to be acting in a socially responsible manner with a commitment to global sustainability.
• B)by using social media instead of traditional media, Greenpeace was saving trees.
• C)Greenpeace effectively used a variety of media, both traditional and social, for its "shock campaign."
• D)the attention Greenpeace garnered helped to promote the sales of Nestlé's Kit Kat candy bars.

Identify the advantages and disadvantages of e-procurement and e-sourcing.

Comprehend the steps involved in the Managing Strategic Sourcing Process.

Evaluate supplier selection criteria and understand the importance of financial health among other factors.

Understand the Item Procurement Importance Quadrant and categorize items accordingly.

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Definitions:

Serous Membranes

Thin tissues that line certain internal cavities of the body, producing a lubricating fluid.

Inflammation

The body's immune response to infection, injury, or irritation, marked by redness, warmth, swelling, and pain.

Smooth Muscle

A type of muscle found in the walls of internal organs and blood vessels that is not under conscious control.

Arrector Pili

Small muscles attached to hair follicles in mammals; their contraction causes hair to stand up, known as "goosebumps."