In Thinking About Starting an Ad Campaign on Facebook,the Brand

question 9

Multiple Choice

In thinking about starting an ad campaign on Facebook,the brand manager considers

• A)that each user who visits a Facebook Page will see the same advertisement.
• B)whether the ad has a balance of text, audio, and video when it is placed on users' Facebook Pages.
• C)letting users specify ad positioning and placement on the Facebook Page.
• D)tracking new sales produced by the ad by linking it to a coupon code, product, or promotional offer.

Calculate the holding-period return of bond investments and understand the impact of yield changes on bond prices.

Identify and explain key interest rates relevant to bonds, including coupon rate, yield to maturity (YTM), and holding period return.

Understand and calculate the tax implications for earnings from different types of bonds, including zero-coupon and coupon-bearing bonds.

Analyze the relationship between bond prices and yields, including the effects of yield to maturity on bond pricing.

---

Definitions:

Null Hypotheses

A statistical hypothesis that assumes no significant difference or effect exists within a set of given observations.

Type I Error

The error that occurs when a null hypothesis is incorrectly rejected when it is actually true, often referred to as a "false positive."

Type II Error

The statistical mistake of failing to reject a false null hypothesis. It's also known as the error of accepting a false negative result.

Type I Error

Incorrectly refuting a correct null hypothesis, also labeled as a "false positive."