Brand Managers Can Use Twitter Strategically to Accomplish All of the Following,except

question 4

Multiple Choice

Brand managers can use Twitter strategically to accomplish all of the following,except:

• A)ignore user criticisms to develop happier customers.
• B)generate brand buzz by developing an official Twitter profile.
• C)tweet on topics that provide information of value to their customers.
• D)follow Twitter profiles that mention their products.

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Definitions:

Sexual Selection Model

A theoretical construct that explains how certain traits are favored because they increase an individual's chances of reproductive success.

Direct Benefits

Advantages that directly affect an individual's survival or reproduction, typically gained through mate choice or specific behaviors.

Indirect Benefit

Advantages gained by an individual from choosing a particular mate that affect the genetic quality of their offspring rather than providing immediate gains.

Sexual Selection

A process of natural selection where traits that increase an individual's chance of mating and reproductive success are favored and become more common in a population.