A Business Hoping to Generate Large Online Sales Through Posting

question 28

Multiple Choice

A business hoping to generate large online sales through posting ads on social networking sites,but only pay when an ad actually generates a sale,should use a performance measure of

• A)"cost per action," and pay $50 for every purchase that originated from an ad on the site.
• B)"cost per thousand," and pay $0.50 for every time an ad loads, up to $100 per month.
• C)a "negotiated measure," and pay $100 to post their ad for two weeks.
• D)"cost per click," and pay $0.50 for every visitor who clicks on the ad and goes to their website.

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Definitions:

Goals And Professional Interests

The career objectives and areas of professional enthusiasm that guide an individual's career path and work choices.

Social Media Profile

An individual's or organization's public persona on social media platforms, consisting of personal details, posts, and interactions.

Main Page

The primary or introductory page of a website, which often provides navigation to other sections or important content.

Virtual Cover Letter

An digital version of a cover letter traditionally attached to job applications, designed to introduce the applicant to the potential employer.