Performance Measures for Output and Revenues for Social Media Are

question 135

Multiple Choice

Performance measures for output and revenues for social media are

• A)less specific than those for traditional media.
• B)easier to track for traditional media such as newspapers and magazines because marketing managers can track the circulation numbers.
• C)easiest to track using Twitter.
• D)more specific than those for traditional media.

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Definitions:

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A presentation program developed by Microsoft, part of the Microsoft Office suite, used to create and display digital presentations.

Microsoft Excel

A software program developed by Microsoft that allows users to organize, format, and calculate data with formulas using a spreadsheet system.

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Malicious software designed to replicate itself and spread from one computer to another, often disrupting computer operations, stealing information, or damaging data.