Examlex
What are apps and what significance do they have with respect to convergence?
Special Interest Magazines
Publications targeting niche audiences with specific hobbies, interests, or demographic characteristics.
Mobile Advertising
Advertising that is communicated to the consumer via a handheld device.
Personal Selling
A direct sales approach involving face-to-face interaction between a salesperson and a customer, aimed at persuading the customer to make a purchase.
Two-way Communication
An interactive form of communication where both parties can send and receive messages, facilitating mutual understanding and feedback.
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