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What Are Apps and What Significance Do They Have with Respect

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What are apps and what significance do they have with respect to convergence?


Definitions:

Special Interest Magazines

Publications targeting niche audiences with specific hobbies, interests, or demographic characteristics.

Mobile Advertising

Advertising that is communicated to the consumer via a handheld device.

Personal Selling

A direct sales approach involving face-to-face interaction between a salesperson and a customer, aimed at persuading the customer to make a purchase.

Two-way Communication

An interactive form of communication where both parties can send and receive messages, facilitating mutual understanding and feedback.

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