Which of the Following Pieces of Information Is Used in the Implementation

question 153

Multiple Choice

Which of the following pieces of information is used in the implementation phase of the strategic marketing process?

• A)Corporate return on investment
• B)Gantt charts
• C)Revenues associated with each point of market share
• D)Trends in past and current revenues for industry and competitors in total and by segment

---

Definitions:

Corporate Bylaws

Formal rules governing the management and operations of a corporation, established by the board of directors.

Intrinsic Value

The inherent worth of a company, stock, or other financial asset, determined through fundamental analysis without reference to its market value.

Going Public

The act of selling stock to the public at large by a closely held corporation or its principal shareholders.

Primary Market

The financial market where new securities are issued and sold for the first time to investors, facilitating funds raising for corporations and governments.